Explain how and why the content has been selected and constructed, what codes and conventions and mode of address have been used to appeal to each target audience
Create digital moodboards (using examples of existing magazine front covers and content) and a digital mock-up of a front cover for each of the proposed magazines based upon what you discovered about the specific Target Audience for each one
Explain why News UK should use this style for their new magazines.
Suggest and explain at least TWO ways in which your client can test the appropriateness of their new publications through audience feedback
A link of you blog is to be copied into moodlehere by 12:00 on Friday 25th November. I will then back up your blog and mark the content of your blog from that time and date only!
Create digital/non digital moodboards (using examples of existing magazine front covers and content) and 2 digital mock-ups of a front cover one for each of the proposed magazines based upon what you discovered about the specific target Audience for The Sun and The Times
Explain why News UK should use this style for their new magazines
Suggest and explain at least TWO ways in which your client can test the appropriateness of their new publications through audience feedback. How to conduct market research http://www.nrs.co.uk/nrs-print/methodology/
Then create digital/non digital moodboards (using examples of existing magazine front covers and content)
1 moodboard for the type of Magazines that Sun readers would read
1 moodboard for the type of Magazines that Times readers would read
Now using your moodboard and we are going to make a digital mock-up of a front cover for each of the proposed magazines. to do this we are going to use https://www.canva.com/ you may use other software if you like
.
Think about for each magazine creating the following
Title/Font
Splash
Headline and Content
Photograph (this can be borrowed from online)
Price
Captions
NowExplain why News UK should use this style for their new magazine
FinallySuggest and explain at least TWO ways in which your client can test the appropriateness of their new publications through audience feedback. How to conduct market research http://www.nrs.co.uk/nrs-print/methodology/
ThenExplain how and why the content has been selected and constructed, what codes and conventions and mode of address have been used to appeal to each target audience
The aim of this session is to try and explain how and why the content has been selected and constructed, what codes and conventions and mode of address have been used to appeal to each target audience.
We will look at and discuss codes and conventions. Explore the term Semiotics Answer the section on Task 1 about codes and conventions.
Different groups will
View Semiotics section below.
People not here last week will set up blogs and review last weeks work
Start /continue work on Task 1
Codes and conventions
What are codes?
Codes are systems of signs, which create meaning. Codes can be divided into two categories – technical and symbolic.
Technical codes are all the ways in which equipment is used to tell the story in a media text, for example the camera work in a film.
Symbolic codes show what is beneath the surface of what we see. For example, a character's actions show you how the character is feeling.
Some codes fit both categories – music for example, is both technical and symbolic.
What are conventions?
Conventions are the generally accepted ways of doing something. There are general conventions in any medium, such as the use of interviewee quotes in a print article, but conventions are also genre specific.
How codes and conventions apply in media studies
Codes and conventions are used together in any study of genre – it is not enough to discuss a technical code used such as camera work, without saying how it is conventionally used in a genre.
For example, the technical code of lighting is used in some way in all film genres. It is a convention of the horror genre that side and back lighting is used to create mystery and suspense – an integral part of any horror movie.
Semiotics
First look at this
Look at this up to and including slide 23
individually and then we will look at 24 to 35
Taken from https://www.slideshare.net/mobile/MediaStudiesSaltash/semiotics-for-beginners-as-level
Key Semiotic Terms (some advanced)
Semiotics, or semiology, is the study of signs, symbols, and signification. It is the study of how meaning is created, not what it is. Below are some brief definitions of semiotic terms, beginning with the smallest unit of meaning and proceeding towards the larger and more complex:
Signifier: any material thing that signifies, e.g., words on a page, a facial expression, an image.
Signified: the concept that a signifier refers to.
Together, the signifier and signified make up theSign: the smallest unit of meaning. Anything that can be used to communicate (or to tell a lie).
Symbolic (arbitrary) signs: signs where the relation between signifier and signified is purely conventional and culturally specific, e.g., most words.
Iconic signs: signs where the signifier resembles the signified, e.g., a picture.
Indexical Signs: signs where the signifier is caused by the signified, e.g., smoke signifies fire.
Denotation: the most basic or literal meaning of a sign, e.g., the word "rose" signifies a particular kind of flower.
Connotation: the secondary, cultural meanings of signs; or "signifying signs," signs that are used as signifiers for a secondary meaning, e.g., the word "rose" signifies passion.
Metonymy: the substitution of the name of an attribute or adjunct for that of the thing meant, for example suit for business executive, or the turf for horse racing
Synecdoche: a kind of connotation in which a part is used for the whole (as hand for sailor).
Collections of related connotations can be bound together either byParadigmatic relations: where signs get meaning from their association with other signs,
or bySyntagmatic relations: where signs get meaning from their sequential order, e.g., grammar or the sequence of events that make up a story.
Myths: a combination of paradigms and syntagms that make up an oft-told story with elaborate cultural associations, e.g., the cowboy myth, the romance myth.
Codes: a combination of semiotic systems, a supersystem, that function as general maps of meaning, belief systems about oneself and others, which imply views and attitudes about how the world is and/or ought to be. Codes are where semiotics and social structure and values connect.
Ideologies: codes that reinforce or are congruent with structures of power. Ideology works largely by creating forms of "common sense," of the taken-for-granted in everyday life.
Your client News UK(Formerly News International) are looking to launch new magazines to
accompany their newspapers The Sun & The Times. As a researcher it is your
job to identify, based upon the demographics and psychographics of each
publication’s readership profile, the way in which they should address the
following to ensure their new magazines appeal to the different specific target
audiences:
·Selection of content, (words, images, sound, sequences, colours, fonts)
·Construction of content, (narratives, layout, captions, anchorage)
·Codes and conventions, (linguistic, visual, audio, symbolic, technical)
·Modes of address
vIn order to do this you will need to analyse the
front cover and an article (about the same subject) from The Sun and The Times:
Define the Target Audience for each paper using appropriate subject
terminology
Explain how and why the content has been selected and constructed,
what codes and conventions and mode of address have been used to appeal to
each target audience
Create digital moodboards (using examples of
existing magazine front covers and content) and a digital mock-up of a
front cover for each of the
proposed magazines based upon what you discovered about the
specific Target Audience for each one
Explain why News UK should use this style for
their new magazines.
Suggest and explain at least TWO ways in which your client can
test the appropriateness of their new publications through audience
feedback
Remember to use
subject specific terminology, particularly when identifying the target
audience, copy and scan or take photographs of your newspapers in order to
include and refer to them.
Present your
findings as an illustrated report.
Deadline: Noon, Friday 25th November 2016 Posted on your blog and a link pasted on moodle Mark Scheme
P2 describe how media
producers create products
for specific audiences with
some appropriate use of
subject terminology
M2 explain how media producers
create products for specific
audiences with reference to
detailed illustrative examples
and with generally correct
use of subject terminology
D2 comprehensively explain
how media producers create
products for audiences with
elucidated examples and
consistently using subject
terminology correctly
The aim of this session is to establish the key terminology of Unit 6.2 how media producers create products for specific audiences. In this session we will
Recap elements of unit 6.1 how media producers define audiences for their products.
Review the assignment brief and in particular Task 1
