Critical Approaches to Creative Media Products: Week 3 Moodboards, Mockups and Audience Feedback

Tuesday, 8 November 2016

Week 3 Moodboards, Mockups and Audience Feedback

This week we will

Create digital/non digital moodboards (using examples of existing magazine front covers and content) and 2 digital mock-ups of a front cover one for each of the proposed magazines based upon what you discovered about the specific target Audience for The Sun and The Times
Explain why News UK should use this style for their new magazines
Suggest and explain at least TWO ways in which your client can test the appropriateness of their new publications through audience feedback. How to conduct market research http://www.nrs.co.uk/nrs-print/methodology/

Firstly I want you to research magazine types that would fit with each demographic start by answering the questions below. use this link to help http://www.nrs.co.uk/latest-results/facts-and-figures/magazines-factsfigs/

What genre of magazine is the UK's most popular?
What % of the UK (aged 15+) consume magazines online and print?
Which is more popular weekly's or monthly's?

Now

List types of magazine that would fit each demographic and find images of these for your blog http://www.nrs.co.uk/latest-results/facts-and-figures/magazines-factsfigs/
Data June to July 16 General Magazines http://www.nrs.co.uk/downloads/pdf/general_magazines_201608.pdf
Data June to July 16 Women's http://www.nrs.co.uk/downloads/pdf/womens_201608.pdf

Then create digital/non digital moodboards (using examples of existing magazine front covers and content)

1 moodboard for the type of Magazines that Sun readers would read
1 moodboard for the type of Magazines that Times readers would read

Now using your moodboard and we are going to make a digital mock-up of a front cover for each of the proposed magazines. to do this we are going to use https://www.canva.com/ you may use other software if you like

Think about for each magazine creating the following

Title/Font
Splash
Headline and Content
Photograph (this can be borrowed from online)
Price
Captions

Now Explain why News UK should use this style for their new magazine

Finally Suggest and explain at least TWO ways in which your client can test the appropriateness of their new publications through audience feedback. How to conduct market research http://www.nrs.co.uk/nrs-print/methodology/

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Key Terminology Unit 6

Circulation: is a count of how many copies of a particular publication are distributed. Circulation audits are provided by the Audit Bureau of Circulations (ABC).

Readership: is an estimate of how many readers a publication has. As most publications have more than one reader per copy, the NRS readership estimate is very different from the circulation count.

Codes: are systems of signs, which create meaning. Codes can be divided into two categories – technical and symbolic.

Conventions: are the generally accepted ways of doing something

Semiotics, or semiology, is the study of signs, symbols, and signification. It is the study of how meaning is created, not what it is.

Signifier: any material thing that signifies, e.g., words on a page, a facial expression, an image.

Signified: the concept that a signifier refers to.
Together, the signifier and signified make up theSign: the smallest unit of meaning. Anything that can be used to communicate (or to tell a lie).

Symbolic (arbitrary) signs: signs where the relation between signifier and signified is purely conventional and culturally specific, e.g., most words.
Iconic signs: signs where the signifier resembles the signified, e.g., a picture.

Indexical Signs: signs where the signifier is caused by the signified, e.g., smoke signifies fire.

Denotation: the most basic or literal meaning of a sign, e.g., the word "rose" signifies a particular kind of flower.

Connotation: the secondary, cultural meanings of signs; or "signifying signs," signs that are used as signifiers for a secondary meaning, e.g., the word "rose" signifies passion.