Critical Approaches to Creative Media Products: Audience Theory 2nd Session

2nd task, Draw a diagram of the theory
3rd Apply these to and example.
Finally come back to your first theory and present this to the rest of the group.

Key Terminology Unit 6

Circulation: is a count of how many copies of a particular publication are distributed. Circulation audits are provided by the Audit Bureau of Circulations (ABC).

Readership: is an estimate of how many readers a publication has. As most publications have more than one reader per copy, the NRS readership estimate is very different from the circulation count.

Codes: are systems of signs, which create meaning. Codes can be divided into two categories – technical and symbolic.

Conventions: are the generally accepted ways of doing something

Semiotics, or semiology, is the study of signs, symbols, and signification. It is the study of how meaning is created, not what it is.

Signifier: any material thing that signifies, e.g., words on a page, a facial expression, an image.

Signified: the concept that a signifier refers to.
Together, the signifier and signified make up theSign: the smallest unit of meaning. Anything that can be used to communicate (or to tell a lie).

Symbolic (arbitrary) signs: signs where the relation between signifier and signified is purely conventional and culturally specific, e.g., most words.
Iconic signs: signs where the signifier resembles the signified, e.g., a picture.

Indexical Signs: signs where the signifier is caused by the signified, e.g., smoke signifies fire.

Denotation: the most basic or literal meaning of a sign, e.g., the word "rose" signifies a particular kind of flower.

Connotation: the secondary, cultural meanings of signs; or "signifying signs," signs that are used as signifiers for a secondary meaning, e.g., the word "rose" signifies passion.

Critical Approaches to Creative Media Products

Friday, 2 December 2016

Audience Theory 2nd Session

You will then rotate around the different theories

2nd task, Draw a diagram of the theory

3rd Apply these to and example.

Finally come back to your first theory and present this to the rest of the group.

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