Task 1 (P2,M2,D2) (Individually) Understand how media producers create products for specific audiences

Addressing audiences: selection of content, eg words, images, sound, sequences, colours, fonts; construction of content, eg narratives, layout, captions, anchorage; codes and conventions, eg linguistic, visual, audio, symbolic, technical; modes of address

Audience feedback: eg focus groups, audience panels, trialing and testing, reviews, complaints

Your client News UK (Formerly News International) are looking to launch new magazines to accompany their newspapers The Sun & The Times. As a researcher it is your job to identify, based upon the demographics and psychographics of each publication’s readership profile, the way in which they should address the following to ensure their new magazines appeal to the different specific target audiences:

·       Selection of content, (words, images, sound, sequences, colours, fonts)

·       Construction of content, (narratives, layout, captions, anchorage)

·       Codes and conventions, (linguistic, visual, audio, symbolic, technical)

·       Modes of address

v  In order to do this you will need to analyse the front cover and an article (about the same subject) from The Sun and The Times:

• Define the Target Audience for each paper using appropriate subject terminology

• Explain how and why the content has been selected and constructed, what codes and conventions and mode of address have been used to appeal to each target audience

• Create digital moodboards (using examples of existing magazine front covers and content) and a digital mock-up of a front cover for each of the  proposed magazines based upon what you discovered about the specific Target Audience for each one

• Explain why News UK should use this style for their new magazines.

• Suggest and explain at least TWO ways in which your client can test the appropriateness of their new publications through audience feedback

Remember to use subject specific terminology, particularly when identifying the target audience, copy and scan or take photographs of your newspapers in order to include and refer to them.

Present your findings as an illustrated report.

Deadline: Noon, Friday 25^th November 2016 Posted on your blog and a link pasted on moodle

Mark Scheme

P2 describe how media

producers create products
for specific audiences with
some appropriate use of
subject terminology

M2 explain how media producers

create products for specific
audiences with reference to
detailed illustrative examples
and with generally correct
use of subject terminology

D2 comprehensively explain

how media producers create
products for audiences with
elucidated examples and
consistently using subject
terminology correctly