Task 2 Help

Use the following headings to help you put together your information on each of the following theories

Theory

• Passive or active consumption; 
• Hypodermic needle model; 
• Uses and gratifications theory; 
• Reception study including Responses (negotiated, preferred, oppositional and participatory).

Questions for each theory

1. What are the key characteristics of this theory, explain in your own words how this is theory works?
2. Draw a diagram of find another way other than words to explain this theory 
3. Find and use a Media example (Poster, Film, TV show, Social Media) that you could apply this theory to? How would you measure the effect on the audience to show if this theory is successful?

2b

 Apply Reception Theory to the documentary Bowling for Columbine (Moore:2002). Identify the director’s preferred reading (encoding), along with the possible audience responses (decoding) of dominant, negotiated, oppositional, and participatory. Give textual examples to support your findings.

For help go here Bowling For Columbine & Audience Response

 Discuss how the Effects Debate (particularly Mean World Syndrome/Moral Panic) contributes to the Moore’s argument.

For help go here  Task 2b Media Effects Debate Mean World Syndrome/Moral Panic

Deadline: Noon, Friday 20^th January 2017 A link to your blog needs to be pasted onto Moodle Unit 6 Task 2: here