Hypernormalisation

http://www.bbc.co.uk/iplayer/episode/p04b183c/adam-curtis-hypernormalisation




Watch the following parts of this Documentary


1hr 4Mins (2/3mins)
1hr 24mins - 1hr 28 mins
2hrs 2mins (2/3mins)
2hr 6mins (2/3mins)
2hr 23mins -2hr 33mins
2hr 40mins to End

HYPODERMIC NEEDLE THEORY

Please take take the student survey

Please take the student survey

WEEK 4 DEADLINE THIS WEEK!!!!

Okay, so what do you need to hand in?


The full detail of the task is Here:

Basically you need to:

• Define the Target Audience for each paper using appropriate subject terminology

Help is here:

• Explain how and why the content has been selected and constructed, what codes and conventions and mode of address have been used to appeal to each target audience

Help is here:

• Create digital moodboards (using examples of existing magazine front covers and content) and a digital mock-up of a front cover for each of the  proposed magazines based upon what you discovered about the specific Target Audience for each one

• Explain why News UK should use this style for their new magazines.

• Suggest and explain at least TWO ways in which your client can test the appropriateness of their new publications through audience feedback

Help is here: 

A link of you blog is to be copied into moodle here by 12:00 on Friday 25th November. 

I will then back up your blog and mark the content of your blog from that time and date only! 

Week 3 Moodboards, Mockups and Audience Feedback

This week we will

1. Create digital/non digital moodboards (using examples of existing magazine front covers and content) and 2 digital mock-ups of a front cover one for each of the  proposed magazines based upon what you discovered about the specific target Audience for The Sun and The Times
2. Explain why News UK should use this style for their new magazines
3. Suggest and explain at least TWO ways in which your client can test the appropriateness of their new publications through audience feedback. How to conduct market research http://www.nrs.co.uk/nrs-print/methodology/

 

Firstly I want you to research magazine types that would fit with each demographic start by answering the questions below. use this link to help http://www.nrs.co.uk/latest-results/facts-and-figures/magazines-factsfigs/

1. What genre of magazine is the UK's most popular?
2. What % of the UK (aged 15+) consume magazines online and print?
3. Which is more popular weekly's or monthly's?

 Now

• List types of magazine that would fit each demographic and find images of these for your blog http://www.nrs.co.uk/latest-results/facts-and-figures/magazines-factsfigs/
• Data June to July 16 General Magazines http://www.nrs.co.uk/downloads/pdf/general_magazines_201608.pdf
• Data June to July 16 Women's http://www.nrs.co.uk/downloads/pdf/womens_201608.pdf

Then create digital/non digital moodboards (using examples of existing magazine front covers and content)

 

• 1 moodboard for the type of Magazines that Sun readers would read
• 1 moodboard for the type of Magazines that Times readers would read

 

 

 

 

 

 

 

 

Now using your moodboard and we are going to make a digital mock-up of a front cover for each of the proposed magazines. to do this we are going to use https://www.canva.com/ you may use other software if you like

.

Think about for each magazine creating the following

• Title/Font
• Splash
• Headline and Content
• Photograph (this can be borrowed from online)
• Price
• Captions

 

Now Explain why News UK should use this style for their new magazine

 

Finally Suggest and explain at least TWO ways in which your client can test the appropriateness of their new publications through audience feedback. How to conduct market research http://www.nrs.co.uk/nrs-print/methodology/

 

WEEK 2 Catchup (What you need to have on your blog so far to answer Task 1)

First you need to: Define the Target Audience for each paper using appropriate subject terminology. 

Discuss with help from this post First part of Task 1 Times and Sun Newspaper Task

 

1. Choose a news story and find the story in both a tabloid and broadsheet newspaper

 

2. Compare

• the language used – formal/informal, simple/sophisticated etc
• Sentence structure
• Amount of text
• Size of headline
• Font
• Type, quantity and size of image(s) used
• Which demographic (age, gender, socio-economic status) do you believe each article is targeted at, why?
• Compare the data sets from the Times and The Sun

Data on The Times

Data on The Sun

Then Explain how and why the content has been selected and constructed, what codes and conventions and mode of address have been used to appeal to each target audience

 

Discuss with help from this post 2nd part of Task 1 (Week 2) Codes and Conventions and Semiotics

 

3. Codes and Conventions of a Newspaper

• Take pictures of the newspaper front pages and articles

• Use the headings from the power point "Newspaper Conventions" to help you.

 

4. Semiotics
Add some terminology on semiotics

• Signifier/Signified

• Denotation/Connotation

• Icon, Index, Symbol etc

 

 

 

 

2nd part of Task 1 (Week 2) Codes and Conventions and Semiotics

The aim of this session is to try and explain how and why the content has been selected and constructed, what codes and conventions and mode of address have been used to appeal to each target audience.

We will
look at and discuss codes and conventions.
Explore the term Semiotics
Answer the section on Task 1 about codes and conventions.

Different groups will

• View Semiotics section below.
• People not here last week will set up blogs and review last weeks work
• Start /continue work on Task 1

Codes and conventions

What are codes?
Codes are systems of signs, which create meaning. Codes can be divided into two categories – technical and symbolic.

Technical codes are all the ways in which equipment is used to tell the story in a media text, for example the camera work in a film.

Symbolic codes show what is beneath the surface of what we see. For example, a character's actions show you how the character is feeling.

Some codes fit both categories – music for example, is both technical and symbolic.

What are conventions?
Conventions are the generally accepted ways of doing something. There are general conventions in any medium, such as the use of interviewee quotes in a print article, but conventions are also genre specific.

How codes and conventions apply in media studies
Codes and conventions are used together in any study of genre – it is not enough to discuss a technical code used such as camera work, without saying how it is conventionally used in a genre.

For example, the technical code of lighting is used in some way in all film genres. It is a convention of the horror genre that side and back lighting is used to create mystery and suspense – an integral part of any horror movie.

Semiotics

First look at this

Look at this up to and including slide 23 individually and then we will look at 24 to 35

Taken from https://www.slideshare.net/mobile/MediaStudiesSaltash/semiotics-for-beginners-as-level

Key Semiotic Terms (some advanced)

Semiotics, or semiology, is the study of signs, symbols, and signification. It is the study of how meaning is created, not what it is. Below are some brief definitions of semiotic terms, beginning with the smallest unit of meaning and proceeding towards the larger and more complex:

Signifier: any material thing that signifies, e.g., words on a page, a facial expression, an image.

Signified: the concept that a signifier refers to.

Together, the signifier and signified make up theSign: the smallest unit of meaning. Anything that can be used to communicate (or to tell a lie).

Symbolic (arbitrary) signs: signs where the relation between signifier and signified is purely conventional and culturally specific, e.g., most words.

Iconic signs: signs where the signifier resembles the signified, e.g., a picture.

Indexical Signs: signs where the signifier is caused by the signified, e.g., smoke signifies fire.

Denotation: the most basic or literal meaning of a sign, e.g., the word "rose" signifies a particular kind of flower.

Connotation: the secondary, cultural meanings of signs; or "signifying signs," signs that are used as signifiers for a secondary meaning, e.g., the word "rose" signifies passion.

Metonymy: the substitution of the name of an attribute or adjunct for that of the thing meant, for example suit for business executive, or the turf for horse racing

Synecdoche: a kind of connotation in which a part is used for the whole (as hand for sailor).

Collections of related connotations can be bound together either byParadigmatic relations: where signs get meaning from their association with other signs,

or bySyntagmatic relations: where signs get meaning from their sequential order, e.g., grammar or the sequence of events that make up a story.

Myths: a combination of paradigms and syntagms that make up an oft-told story with elaborate cultural associations, e.g., the cowboy myth, the romance myth.

Codes: a combination of semiotic systems, a supersystem, that function as general maps of meaning, belief systems about oneself and others, which imply views and attitudes about how the world is and/or ought to be. Codes are where semiotics and social structure and values connect.

Ideologies: codes that reinforce or are congruent with structures of power. Ideology works largely by creating forms of "common sense," of the taken-for-granted in everyday life.

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